Aircel launched an e-book store named book mate. Through this subsribers can read books, magazines.
This app available in google play store. First stage Aircel introduced android application only. Ipad and Iphone app on the way.
For activating this service needs to have an Aircel number. Its in paid subscription format. Main attraction is the comics, chandamama, Media Transasia and magazines such as Outlook Money, India Today, Outlook, Business Today.